Test claims,not layouts.

Static ads for D2C brands. We read your reviews, find the claims worth testing, and design a static around each one.

Super Liver ad on yellow: a lifter's chalked hand holds the bottle under the headline 'My stack was missing one thing.', with arrow callouts for daily liver support, 7 natural ingredients, every morning, and under the tongue or in my shaker.
The one slot your stack was missing. Daily liver support, 7 natural ingredients. Super Bonsai

The layout test

One sentence, eight states.

  1. 01 Photo with callouts Same claim

    Super Liver ad on grey: the bottle centred under the serif headline 'Every scoop stops at my liver first.', with hairline callouts for every shake tracked, creatine every day, pre-workout on lift days, 7 natural ingredients, daily liver support and 2 mL every morning.

    Every scoop stops at my liver first.

  2. 02 Photo with cards Same claim

    Super Liver ad on mint, a variation of the grey ad: the same headline 'Every scoop stops at my liver first.' with a 'My stack' card on the left and a 'What I added' card on the right, the bottle on a pile of protein powder.

    Every scoop stops at my liver first.

  3. 03 Type only, sans Same claim

    Every scoop stops at my liver first.

  4. 04 Type only, serif Same claim

    Every scoop stops at my liver first.

  5. Four layouts. One claim. The buyer saw one message.

  6. 05 Lifter on yellow New claim

    Super Liver ad on yellow: a lifter's chalked hand holds the bottle under the headline 'My stack was missing one thing.'

    7 natural ingredients.

  7. 06 Bedside lamp New claim

    Super Liver ad in a dark bedroom: a hand reaches for the bottle under a lamp, beside the line 'Before my phone, I reach for this:' and a checklist ending in 3rd-party lab tested.

    3rd-party lab tested.

  8. 07 Bathroom shelf New claim

    Super Liver ad on a sunlit bathroom shelf: the bottle between a toothbrush and sunscreen, with sticky notes reading 'Between the toothbrush and SPF' and 'Daily liver support in just 2 droppers'.

    Daily liver support in 2 droppers.

  9. 08 New layouts keep a winning claim fresh. New claims find the winner.

The feed that stopped

The feed moves. The ad holds.

Five statics for Super Bonsai. Each one began as a person, an angle and a claim, before anyone opened a design file.

  1. Super Lungs ad on pale mint: the seven herbs float out from behind the bottle, each labelled with its dose, over the line 'Every herb on the label, every dose shown.'
    Super Bonsai1 / 5
    For
    People who read the label first.
    Angle
    Every herb counted.
    Claim
    Every herb on the label, every dose shown.
  2. Super Lungs ad: an iPhone lock screen at 6:10 on Saturday 17 October with the notification 'First thing before every run. 2 mL, then the long run.', the bottle on a bench beside running shoes.
    Super Bonsai2 / 5
    Time
    06:10
    For
    Runners training for a half marathon.
    Angle
    The missing line in the plan.
    Claim
    Daily lung support, 2 mL before the run.
  3. Super Lungs ad: a Notes checklist titled 'Half marathon plan' with the line '2 mL Super Lungs every morning' ticked, over a photo of the bottle beside trainers, captioned 'Added one line to my training plan.'
    Super Bonsai3 / 5
    For
    Runners training for a half marathon.
    Angle
    The missing line in the plan.
    Claim
    2 mL Super Lungs every morning for daily lung support.
  4. Super Liver ad in a dark bedroom: a hand reaches past the phone for the bottle under a lamp, beside the serif line 'Before my phone, I reach for this:' and a checklist of daily liver support, 7 natural ingredients, 2 mL under the tongue and 3rd-party lab tested.
    Super Bonsai4 / 5
    For
    People building a morning routine.
    Angle
    Routine, not rescue.
    Claim
    Daily liver support, 7 natural ingredients, 3rd-party lab tested.
  5. Super Liver ad on a sunlit bathroom shelf: the bottle stands between a toothbrush and sunscreen, with sticky notes reading 'My morning routine: between the toothbrush and SPF' and 'Daily liver support in just 2 droppers'.
    Super Bonsai5 / 5
    For
    People building a morning routine.
    Angle
    Routine, not rescue.
    Claim
    Daily liver support in 2 droppers.

More work

Other brands. Same method.

Statics for skincare, haircare and supplement brands.

  • MOOM Mama Water ad: a hand holds the sachet box among five-star review cards under the headline 'The one you actually finish.'
    01The one you actually finish.
  • hey protein shake ad on dark brown: a mug of cocoa beside the pouch under the headline 'It tastes like cocoa. Because it mostly is cocoa.'
    02It tastes like cocoa. Because it mostly is cocoa.
  • essano argan hair mask ad on pink: a grid of nine conditions with the mask under the headline 'End the dry spell.'
    03End the dry spell.
Point at a headline to load its static.

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